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//Fitrox
Overview
Fitrox is a Persian sports nutrition store. I designed an RTL shopping experience that makes technical products easier to discover, compare, and evaluate.
Year:
2026
Service:
UX/UI Design
Category:
Sports nutrition retail
Role:
Product Designer
Project Context
Fitrox combines sports nutrition products, education, and shopping in one RTL experience. I designed the storefront around Persian reading patterns and the information customers need before purchase.
Design Response
I rebuilt the hierarchy for RTL scanning, simplified category discovery, and grouped benefits, usage details, and trust cues around the customer’s product-evaluation process.
UX Challenge
A dense catalog, technical product details, and inconsistent RTL behavior made products difficult to scan and compare. Important trust cues were easy to miss, increasing uncertainty before purchase.
Outcome
The final design creates a more legible shopping journey tailored to its audience. Customers can compare options with less effort, while the experience feels locally designed rather than mirrored.
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