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//Chic
Overview
Chic is a fragrance shopping experience. I designed a refined, editorial storefront that helps customers discover scents through visual storytelling and useful product context.
Year:
2022
Service:
UX/UI Design
Category:
Fragrance e-commerce
Role:
Product Designer
Project Context
Chic brings premium fragrances into a modern digital retail environment. I shaped the experience around exploration, helping customers move from an emotional first impression to the practical details needed to choose a scent.
Design Response
I combined editorial composition with clear product hierarchy, curated discovery paths, and concise scent information. Expressive typography and generous imagery create atmosphere while navigation and calls to action keep shopping straightforward.
UX Challenge
Fragrance is difficult to evaluate through a screen, and a conventional product grid can make distinctive scents feel interchangeable. The interface needed to communicate character, product details, and discovery options without losing its premium tone.
Outcome
The final design gives each fragrance a stronger identity and makes the catalog feel considered rather than crowded. Customers can explore with more confidence and reach relevant product information with less effort.
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