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Application
- AI healthcare
- Mobile UX
- Product design
//Reverse
Overview
Reverse is a SaaS growth platform presented through a pricing-led website. I designed an experience that makes its offer, plans, and product value easy to compare.
Year:
2026
Service:
UX/UI Design
Category:
SaaS and pricing
Role:
Product Designer
Project Context
Reverse helps growing businesses evaluate a scalable service through a clear set of plans. I shaped the website around the pricing decision, connecting product value, customer proof, and a direct route to a tailored demonstration.
Design Response
I placed the plans within a concise value narrative, clarified tier differences, and paired pricing with trust signals and a focused demo path. The dark visual system and controlled purple accents give the product a distinctive but readable identity.
UX Challenge
Pricing pages create uncertainty when plan differences are vague, important costs feel hidden, or the product’s value is separated from the decision. The experience needed to support comparison without overwhelming visitors with features.
Outcome
The final design makes Reverse’s pricing easier to understand and its next steps more predictable. Visitors can compare options faster, see how the service supports growth, and move toward a demonstration with greater confidence.
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